
Creating the Studio
Sarah MidnightI was only 15 years old when I had the idea for Midnight Raven Studios only back then it was just The Midnight Raven. The premise was simple, I needed money to do 15 year old things and I liked crystals. So I would sell crystals online because why not?
I set up my my website and listed some crystals. I waited. Nothing happened. I tried Etsy, same results but I spent a Butt Load of money (or at least what felt like a Butt load of money for a 15 year old) listing products. So as any 15 year old would I got bored and did something else.
Though that something else was making jewelry with the very same crystals I had just tried to sell. I took a few classes with a local artist to learn the basics of wire wrapping and I loved it. I started making more pieces and teaching myself how to make more jewelry. I posted these creation to Facebook and HA magic they actually sold this time.
For a while I invested myself in making new things and selling in new ways. I was young so I had a lot of time to invest in experimenting.

Then one day I was working on tear down from my high schools musical and had the idea, “What if I made all my work based on Psychological Archetypes?”
At this point I was starting to loose interest in my own company that had barely even begun. I had gotten a job working at Hot Topic (I mean come on I still look like I could work at Hot Topic). While I was doing well at my business, it was not enough to save for my education. And it just wasn’t as fun anymore. I was making the same things over and over again and I just was not enjoying the process as much as I used to.
But Archetypes…
This felt like the revelation I needed to dive back into my business again. I started researching. I created test quizzes and polls to see if it was something people would be interested in. I tested which Archetypes the women of today would relate to. And I did this all through the end of high school and well into my University Career.
I had found my spark.
More to come! If I made this all into one blog post it would be one heck of a long blog post!